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Research papers

Marketing management information at the Dutch savings banks

In the recent years several Dutch Savings Banks have started to work with interactive computer facilities. This opened the possibility to gather information in a very flexible way and produce tailor-made reports. As a result of these activities the...

Catalogue: Seminar 1987: M.M.I.S- Useful For The User
Author: E. A. J. M van Keep
June 15, 1987
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Citation

van Keep, E. A. (1987a, June 15). Marketing management information at the Dutch savings banks. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/marketing-management-information-at-the-dutch-savings-banks